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Wednesday, April 22, 2009
Mike DeNero's Neighborhood: April 2009
Tuesday, April 21, 2009
1957-58 Topps Basketball Set
(by Mike DeNero)
On the night of April 12, 1958, one year after leading his Boston Celtics to the championship in his rookie season, the greatest player in NBA history limped through the sixth and final game of the NBA Finals with a heavy cast on his right ankle. Rather than nurse the torn ligaments and chip fracture he suffered in Game 3, he flew from Boston to St. Louis and arrived at his team’s hotel after midnight the evening before the game. Upon seeing his injured center suddenly appear in the lobby, his coach, Red Auerbach, asked, “what are you doing here, and how does it (the ankle) feel?” “I didn’t come out here to watch the game,” he replied. “I came to play.”[i]
As he hobbled through Game 6, he could only exert an impossible but gallant effort to stop the opposing team’s star, future hall of famer Bob Pettit, from pouring in 50 points to secure the 1957-58 NBA Championship for the St. Louis Hawks, as the Hawks beat the Celtics 110-109.
That night, the greatest player in NBA history must have resolved to win the NBA title ... several more times.
We use the term “winner” too often in sports, as one victory, or even one championship, does not a winner make. Rather, “winners” win things ... and win them often. Bill Russell was a winner; perhaps the quintessential winner. His team reclaimed the NBA title the next season (1958-59) and held it in their grasp for the next eight years and ten of the next eleven. Yes, winners win things.
Bill Russell bubble gum cards are tough to find; only a few different ones were made. His rookie card from the 1957-58 Topps Basketball set is, along with the 1948 Bowman George Mikan, one of the top two basketball cards ever produced. The card’s obverse features a brilliant image; a determined Russell defending an overmatched opponent. The identity of the opposing player is irrelevant. Further, it is doubtful that he attempted a shot over the towering and intimidating Russell. Even if he had, the most dominating defensive player ever would have probably swatted the ball as it arced hopelessly toward the hoop.
The 1957-58 Topps Basketball Set and NBA Season
The eighty card 1957-58 set was Topps’ initial foray into basketball cards. It is also one of only three basketball issues released prior to 1969 – Bowman issued a 72-card set in 1948 and Fleer produced a 66-card set in 1961. As the sole basketball set compiled in the 1950’s, it is the vintage collector’s only opportunity to get a sense of the golden age of the NBA. Accordingly, each player is pictured wearing a tight uniform with short shorts and mid-calf white socks tucked neatly into canvas Chuck Taylors. In the background of many action shots appears a sparse “crowd” sitting in a dimly lit, musty arena (some teams played in nothing more than glorified gymnasiums). In fact, during the 1957-58 season, the NBA’s aggregate regular season attendance totaled less than 1.2 million (1,167,462[ii]); thus the average game was witnessed in person by a mere 4,824 spectators (the NBA averaged more than 10,000 fans per game for the first time nearly twenty years later during the 1975-76 season).[iii]
While baseball enjoyed its heyday in the 1950’s, partially due to the dominance of the New York teams (the Yankees, Giants, and Brooklyn Dodgers), pro football only began to appear on fans’ radar after the legendary 1958 NFL Championship between the New York Giants and Baltimore Colts. Basketball, however, was a mere afterthought, at best, despite being described in Sports Illustrated’s October 27, 1958 issue as “an engrossing display of grace, finesse and power. ... This is the human body in purposeful action, in economy of motion, a sight to gratify the eye of anyone with an instinct for sport.”[iv]
After all, the NBA, which was the result of a merger between two fleeting professional leagues, was formed only eight years prior in the summer of 1949. While the league boasted seventeen franchises that season, it quickly contracted to eleven in 1950 and eight in 1954, the same season that welcomed the 24-second shot clock, a rule change that might have saved the league, as battles such as the 19-18 slugfest between the Pistons and Lakers in 1950 always lurked as a possibility.[v]
As it had since 1954-55, the 1957-58 season opened with eight teams divided into two divisions, each team playing a 72-game schedule. The Eastern Division included the New York Knickerbockers, Syracuse Nationals, Philadelphia Warriors, and the defending NBA champion and division winning Boston Celtics, while the Western Division featured the Cincinnati Royals, Minneapolis Lakers, Detroit Pistons, and the division winning St. Louis Hawks. Interestingly, six teams made the playoffs with division winners receiving a first round bye.
As NBA rules limited the number of players on each roster to ten,[vi] it appears that Topps included within its 1957-58 Basketball set nearly each player who began the season on an NBA roster, as each team is represented by ten cards. Thus, while the 80-card set, at first glance, appears to be sparsely populated, it is actually remarkably complete. However, the exclusion of a rookie card of Celtics legendary guard Sam Jones (nicknamed “The Shooter,” and “Mr. Clutch”) is the exception that proves the rule. Jones, who became one of the NBA’s first African-American stars, was drafted by the Celtics before the 1957-58 season, proceeded to win ten championships in twelve seasons, was inducted into the Naismith Memorial Basketball Hall of Fame (the “Basketball Hall of Fame”) in 1984, and was named to the NBA’s 50th Anniversary All-Time Team. Unfortunately for the vintage collector, Topps was unable to predict Jones’ forthcoming accomplishments at the time, and decided not to include him in the set.
While Topps made sure that the set is a near complete representation of the NBA’s 1957-58 player personnel, it appears to have paid less attention to its quality control of the printing process. Many of the 2 1/2” X 3 1/2” sized cards (now the standard) that survived the past fifty years are off-center and exhibit white “snow” on the obverse, two characteristics that make it very difficult to acquire high grade examples. The reverse of each card (many of which appear to be upside-down, another curious printing result) includes a card number, the subject player’s biographical information, including certain of his career and previous year’s statistics, and a drawing of a generic basketball player standing in front of a growth chart whose height matches that of the subject player, a novel feature that drew the novice fan’s attention to a characteristic shared by many basketball players (a trait quite obvious to today’s fans). While there are thirty single printed cards in the set, forty-nine double printed, and one quadruple printed (#24, hall of famer Bob Pettit), all of the cards are extremely rare, compared to their baseball and football counterparts released the same year.
Curiously (or not), only ten of the set’s eighty cards picture African-American players, comprising just 12.5% of the entire set. While the NBA’s color barrier was officially broken in 1950, teams remained reluctant to integrate to a great extent. For example, in Bill Russell’s rookie season (1956-57), twenty-two different African-American players appeared in an NBA game, slightly less than 22% of all players who appeared in an NBA game that season.[vii] By 1960, 26% of the NBA’s players were African-American.[viii]
Many believe that the small percentage of African-American players in the NBA at the time can be explained by the unofficial “quota” system that existed throughout the 1950’s (and even into the 1960’s), due to the alleged stranglehold that Harlem Globetrotters owner, Abe Saperstein (who solely recruited African-American players), had on the NBA owners. As most NBA bosses also owned the arenas in which their teams played, they apparently made more money from Globetrotters appearances than they did from their own teams’ games.[ix] While this theory may seem far-fetched, there exists some statistical support for this alleged cow towing to Saperstein – in its December 9, 1957 issue, Sports Illustrated reported that during the 1956-57 season, total aggregate attendance at the 307 NBA games played (including regular season, playoff, and championship contests) was 1,707,229 while attendance at Harlem Globetrotters games was 1,976,703.[x]
In addition to all of these characteristics, the 1957-58 Topps Basketball set’s most notable inclusions are twenty-one hall of famers (e.g., Bob Cousy, Tommy Heinsohn, Bob Pettit, Bill Russell), twenty of which are also “rookie” cards (although many appearing on “rookie” cards were veterans at the time), cards that represent a player’s sole appearance on a bubble gum card (e.g., Maurice Stokes, the 1956-57 Rookie of the Year who was paralyzed after suffering a head injury during one of the 1957-58 season’s final games), and six cards featuring players named to the NBA’s 50th Anniversary All-Time Team: Bill Sharman, Dolph Schayes, Bill Russell, Bob Pettit, Bob Cousy, and Paul Arizin.
The sheer number of hall of famers is particularly notable. Today, it seems quite odd that twenty-one players in a league of eighty could later be enshrined into the Basketball Hall of Fame. Regardless of the Hall’s possible overpopulation, the result is a set that features one of the game’s “legends” on every four cards, an incredible bang for the vintage collecting buck!
The Bill Russell Rookie Card: the Set’s Crown Jewel
While the 1957-58 Topps Basketball set features many gems, the Bill Russell rookie card is its crown jewel. While the set also includes several rookie cards, Russell’s is one of only a few featuring a young player at the beginning of his career – he entered the NBA the previous season (at the age of twenty-two) after leading his collegiate squad, the University of San Francisco Dons, to back-to-back NCAA Championships and captaining the United States team to the gold medal in 1956 at the Games of the XVI Olympiad, held in Melbourne, Australia. Russell went on to win his first Most Valuable Player Award during the 1957-58 season, averaging 22.7 points and 16.55 rebounds per game.
We have heard, countless times, that a picture is worth a thousand words. That cliché could not better describe the image featured on the obverse of the Bill Russell rookie card. As the vintage collector peers at the look of sheer determination on Russell’s face, as he is pictured defending an overmatched opponent, he or she can almost guess the magnitude of Russell’s forthcoming career accomplishments.
In his thirteen NBA seasons, he won five MVP Awards. While never a prolific scorer or focal point of the Boston Celtics’ offense (averaging 15.1 career points per game), he was undoubtedly the game’s greatest ever defensive player, averaging 22.5 career rebounds per game and several blocked shots (however, blocked shots were not recorded as a statistic until the 1973-74 season[xi]).
But most importantly, Bill Russell was a winner. And as a true winner, he won often. In his thirteen seasons, he led the Boston Celtics to eleven NBA titles, including a string of eight straight from 1958-59 through 1965-66, and back-to-back titles to close out his career as both player and coach. While it is admittedly impossible to reduce the accomplishments of such a legend to mere box scores or statistics, his performance in series-deciding post-season games is perhaps the closest we can come to quantifying his mark on the game. He played in eleven of them and averaged 18 points and 29.4 rebounds per game. Most importantly, his Celtics triumphed in each of those eleven series-deciding games.
There are sets and individual cards that teach us not only about our beloved hobby, but the history of sport as well. Some cards also help us understand the mere mortals whom countless of us have idolized. The 1957-58 Topps Basketball set accomplishes both. It provides the vintage collector a window to the golden days of a new league that would become an international phenomenon in the years to come. And, perhaps most importantly, by featuring one of the greatest basketball cards ever issued, the Bill Russell rookie, it helps us appreciate the greatest player to ever lace up a pair of black canvas Converse Chuck Taylor high tops.[xii]
Copyright © 2009 Mike DeNero's Vintage Sportscards, LLC. All rights reserved. Reproduction in whole or in part without permission is prohibited.
Endnotes
[i] “Event & Discoveries,” Sports Illustrated, April 21, 1958, 24, available at http://vault.sportsillustrated.cnn.com/vault/cover/toc/7560/index.htm. [ii] The Association for Professional Basketball Research, “NBA/ABA Home Attendance Totals,” available at http://www.apbr.org/attendance.html. [iii] Id. [iv] Jeremiah Tax, “Roundball Bounces Back,” Sports Illustrated, October 27, 1958, 31, available at http://vault.sportsillustrated.cnn.com/vault/article/magazine/MAG1003012/index.htm. [v] Rob Fleder et al., Sports Illustrated: The Basketball Book (Time Inc. Home Entertainment, 2007), 67. Immediately, teams averaged 93.1 points per game for the 1954-55 season, up from 79.5 in 1953-54. Id. [vi] Tax, “Roundball Bounces Back,” Sports Illustrated, October 27, 1958, 31, available at http://vault.sportsillustrated.cnn.com/vault/article/magazine/MAG1003012/index.htm. [vii] Terry Pluto, Tall Tales: The Glory Years of the NBA, in the Words of the Men Who Played, Coached, and Built, (Simon & Schuster, 1992), 75. [viii] Id. [ix] See John Taylor, The Rivalry: Bill Russell, Wilt Chamberlain, and the Golden Age of Basketball (Ballantine Books: New York, 2005), 27. [x] Roy Terrell, “The American Game,” Sports Illustrated, October 27, 1958, pg. 29, available at http://vault.sportsillustrated.cnn.com/vault/article/magazine/MAG1132873/index.htm. [xi] Steve Aschburner, “Historical Black Hole Leaves League Defensive Records to Speculation,” January 6, 2009, SportsIllustrated.com, at http://sportsillustrated.cnn.com/2009/writers/steve_aschburner/01/06/all.time/. [xii] Angus Lind, “Converse Chuck Taylor All Stars Still Popular After Decades of Wear,” The Times-Picayune, March 11, 2008, http://blog.nola.com/anguslind/2008/03/converse_chuck_taylor_all_star.html.Tuesday, March 31, 2009
Start Spreadin' the Fantastic News
by Mike C. DeNero
horseshoes and screams at the top of his lungs, “Baseball is coming! Baseball is coming!”
“Beware,” the headlines intone in macabre print. As the Dow Jones plummets and unemployment soars, more steroid scandal this way comes, just in time for baseball season, and this time it directly implicates some of the best baggers in the history of our national pastime. The blue sky has given way to heavy, dark clouds. Smells like acid rain. Imminent perjury charges loom over the allegedly Rocket-fueled Clemens. Positive steroid tests were unsealed in a legal matter involving Bobby Bonds’ kid -- you know, the irascible one who broke that record. Miguel Tejada lay prostrate and sobbing through an interpreter after pleading guilty to perjury. Alex [insert favorite pejorative nickname] Rodriguez took time away from “yoga” with Madonna to admit he juiced up and lied. And then there’s the remaining 103 names on the “confidential” list of 104 and, of course, the
Mitchell Report and its lingering cast of deadbeats. All this, remember, on top of a recent history replete with congressional hearings, Slammin’ Sammy’s corked bat, and Charlie Hustle’s gambling habit.
So, please, don’t bother me with talk of scandal and corruption. I have my fill of that living on Capitol Hill. Anyone who thinks that baseball is purer than that rotten lot we call human beings is shooting up with something more dangerous than HGH. The American and National Leagues have long been populated with drunkards (e.g., Mantle), alleged gamblers (e.g., J. McGraw), and borderline psychopaths (e.g., Cobb), and engaged in scandal -- including cheating (e.g., Shoeless Joe Jackson). But in its defense, baseball always works to right its wrongs.
Let’s look at racism, for instance, that most insidious poison. Baseball had a dream long before Martin Luther King’s time-honored speech from the Lincoln Memorial and, in fact, was desegregated well before America. Jackie Robinson entered the National League in 1947, seven years before the U.S. Supreme Court’s desegregation decision in Brown v. Board of Education. And while even staunch conservatives couldn’t conceal their pride during the monumental inauguration of our country’s first African-American President l
ast month, Major League Baseball voted Robinson into Cooperstown in 1962, almost fifty years earlier.
And don’t trouble me with the so-called steroid-induced stats problem. The different eras in baseball never yielded any pure reading of relative statistical determinations. Just as we’ve had honest players and juiced players, we’ve had dead balls and juiced balls. We’ve had pitchers who pitched complete games and every third or fourth day replaced by five game rotations, middle relievers, and closers. Exeunt stamina and durability, “Enter Sandman.” We’ve had seemingly mile-long ballparks replaced by carnival-like short fences. Sportswriter Frank Deford said it best: “Baseball statistics are not quite as pure as the mandarins of the game would have you believe. The various eras [of baseball] are distinctively different from one another. The 1890s, without foul strikes, equate very nicely to the recent years, with steroids.”[1] Bottom line: stats and records are fun, if useful; but their unreliability and fallibility does not a catastrophe make.
And don’t bore me with sour economic news. You can have your IRAs and 401(k)s. I invest in baseball. And my investments are up. When it rains, I don’t sit in front of my iMAC and check my sinking stock portfo
lio. I teach my kids about baseball. I break out my 1909 T206 Cobb (bat off shoulder), 1934 Goudey Gehrig (with bat on shoulder), and 1954 Johnston Cookies Aaron and start telling stories. I teach them about investing in a way that resonates (e.g., T206 Honus Wagner vs. the Dow Jones). And my young children love arithmetic. How could they not when it involves Yankees legends: Babe Ruth (number 3) + Lou Gehrig (number 4) = Mickey Mantle (number 7)? (You have to try it: Yogi Berra - Babe Ruth = ________)[2].
And when the sun shines, we go to the ballpark. Major leagues and minor leagues. Box seats and bleacher seats. Last year, I took my five-year old son to Yankee Stadium before it shut down. On the Amtrak up from Washington, D.C., we watched videos on the lives of Ruth, Mantle, and DiMaggio. The following day we sat in the same stadium where those players became legends. And in the fifth inning, with the Yankees falling hopelessly behind the Mets, my son left his own mark on the Cathedral by starting the “Let’s Go Yankees!” chant. Some drunk guy turned around to me and said, “You know, Dad, you can die now.” And he’s right.
The game ended, as always, with Frank Sinatra crooning “Start Spreadin’ the News!” And so I will. It’s fantastic news, by the way. Baseball is coming . . . in all its glory. If I can afford a ticket to the ballgame, I’ll see you there. Otherwise, I’ll be watching from home. And smiling.
Copyright © 2009 Mike DeNero's Vintage Sportscards, LLC. All rights reserved. Reproduction in whole or in part without permission is prohibited.
_____________
Notes
[1] Deford, Frank. The Old Ball Game: How John McGraw, Christy Mathewson, and the New York Giants Created Modern Baseball. New York: Grove Press, 2005, p.41.[2] Yogi Berra (8) - Babe Ruth (3) = Joe DiMaggio (5).
Monday, March 16, 2009
The 1934-37 Garbaty Film Stars Sets
(by Mike DeNero & Kyleigh Spencer)
The Garbaty Film Stars Sets (1934 through 1937)
In the center of Nazi Germany's pre-war years, the Garbaty Cigarette Company released three sets of incredibly striking cigarette cards: Moderne Schönheitsgalerie (Gallery of Modern Beauty) in 1934; Galerie Schöner-Frauen Des Films (Gallery of Beautiful Women in Film) in 1936; and Film-Lieblinge (Film Favorites) in 1937. Each card has a full color, embossed surface, while the back of each card informs the collector of how to purchase an album (cost: one Reichmark) to house the cards. A cigarette brand logo and other information about the cost of the cigarette boxes in which the cards were inserted also appear on the backs. Interestingly, the word “Garbat
y” is nowhere to be seen. While most cards measure 2 1/16 X 2 7/16, a select forty in the 200-card Film-Lieblinge set are much larger, measuring 2 7/16 X 3 1/4.
The Moderne Schönheitsgalerie Set: Series One and Two
The Moderne Schönheitsgalerie set, issued in two 300-card series, primarily featured German and Hollywood actresses (Series One also pictured some popular female athletes; Series Two also included a few actors, such as Clark Gable and Robert Montgomery). Each card’s surface is varnished (in addition to being embossed) and the backs feature the logo of one of the company’s most popular brands, Kurmark Cigarettes.[4] There are several dozen unique borders in each 300-card series. In our review of Series One, we counted a minimum of 50 unique borders within the first 150 cards alone.
All of the great Hollywood stars of the day made their way into the set. As German audiences especially adored Greta Garbo and Marlene Dietrich, each is pictured on twelve cards! Clara Bow, Rita Cansino (before her name change to Hayworth), Claudette Colbert, Joan Crawford, Kay Francis, Janet Gaynor, Jean Harlow, Helen Hayes, Katharine Hepburn, Myriam Hopkins, Carole Lombard, Myrna Loy, Jeanette MacDonald, Maureen O’Sullivan, Ginger Rogers, Norma Shearer, little Shirley Temple, Claire Trevor, Mae West, and Loretta Young are all included, to name a few.
Some of the more interesting subjects, however, are the German actresses. For example, Emmy Sonnemann appears on card #190. In April 1935, Emmy became the second Mrs. Hermann Göring (following World War II, Göring was convicted at the Nuremberg Trials of various war crimes -- the night before he was to be hanged, he committed suicide by ingesting cyanide). Emmy served a one-year post-war prison term after a German court convicted her of being a Nazi.
The Galerie Schöner-Frauen Des Film Set
As the nation prepared to host the Games of the XI Olympiad in 1936,[5] the Garbaty Cigarette Company released the Schöner-Frauen Des Films set (Gallery of Beautiful Women in Film), a scaled-down 224 cards with matte finish. The Passion brand logo appears on the backs, which could account for the set’s rarity (i.e., because Passion was less popular than Kurmark, which included the Moderne Schönheitsgalerie cards, the Galerie Schöner-Frauen Des Films set is more rare today).[6]
ilmsterne (Film Stars) set released that same year by Aurelia Cigarette Company. Perhaps the Garbaty Cigarette Company added the additional twenty-four ornate cards to make the Galerie Schöner-Frauen Des Films set more desirable than their competitor’s Filmsterne set. Once again, several dozen German and Hollywood actresses are pictured in the set. While the set includes several cards of the most popular actresses – e.g., four of Greta Garbo, two each of Marlene Dietrich, Joan Crawford, Claudette Colbert, Jean Harlow, and Rita Cansino (Hayworth) – several other lesser known but equally fascinating, actresses, who were popular in Germany at the time, are included.
Thursday, March 12, 2009
Mike DeNero's Neighborhood (the comic strip) ... Coming Soon!
Synopsis: Mike DeNero's Neighborhood
Mike DeNero's Neighborhood focuses primarily on two main characters, Tony and Bernie, 5-year-old fraternal twins who play little league sports and collect baseball cards, which they buy at the small shop down the block from their house, Mike DeNero's Vintage Sportscards. The owner of the shop, Mike DeNero is the third character. The fourth character, Leela, is Tony and Bernie's friend from kindergarten and little league. She is a 5 year-old Chinese girl.The Cast of Characters
Leela: Leela is a 5-year-old girl adopted from China. She has pigtails and an adorable smile. Leela is very smart and gets a kick out of Bernie and Tony. She plays little league baseball and hockey (same teams as Bernie and Tony) and is in their kindergarten class as well. She also collects cards and seems to have an unlimited budget (especially, for a 5 year-old), about which Mike DeNero is puzzled but never questions. In the comic strip, she is always seen sporting a red hockey jersey, which she calls a "sweater."
Copyright © 2009 Mike DeNero's Vintage Sportscards, LLC. All rights reserved. Reproduction in whole or in part without permission is prohibited.
Wednesday, March 11, 2009
The 1958 NFL Championship Game 50 Years Later: Why the 1952 Bowman Large Football Set is Superior to the 1952 Topps Baseball Set
Fifty years ago, the New York Giants hosted the 1958 NFL Championship Game (and the visiting Baltimore Colts) at Yankee Stadium, a game widely chronicled as the birth of the modern NFL and the greatest game ever played. Fifty years later, football has replaced baseball as our nation's favored sport. However, while football reigns in the hearts of today's fans, the vintage sportscards market certainly continues to recognize baseball as king. This counterintuitive reality perhaps can be explained, at least in part, by the great effort that Major League Baseball ("MLB") exerts to bring its history to the forefront while the NFL largely, and mistakenly, neglects to promote its own glorious past effectively. To illustrate, more likely than not, each person reading this editorial has seen more photographs and film footage of any one of Mickey Mantle, Jackie Robinson or Willie Mays than they have of the twelve NFL Hall of Famers who played in the 1958 NFL Championship Game combined. This is true even though that game featured some of the greatest and most popular players in the history of pro football: Johnny Unitas, Frank Gifford, Raymond Berry, Sam Huff, Lenny Moore, Art Donovan, Gino Marchetti, and Emlen Tunnell (the first African-American player enshrined in Canton). While we are aware that ESPN recently aired a colorized broadcast of the 1958 NFL Championship Game in recognition of the game's fiftieth anniversary, we also note that the broadcasts of the NFL games that occurred this past December 28th (the season's final week) paid little, if any, attention to the fact that the 1958 NFL Championship Game was played on that date, fifty years prior.
In another recent example, during FOX's broadcast of the Eagles/Giants playoff game on Sunday, January 11th, the only visual reference to that storied rivalry was a five second vignette of photographs from past games, which was shown after a commercial (the only featured photograph that was snapped prior to 1980 was the famous shot of Chuck "Concrete Charlie" Bednarik celebrating after forcing a fumble from Giants' back Frank Gifford).
In contrast, FOX spent at least two minutes, in the aggregate, showing the ubiquitous, not to mention ridiculous, Fox Football Robot dancing The Swim and The Electric Slide.
Although the NFL's insufficient promotion of its glorious history is one factor keeping vintage football cards from equaling the prices of their otherwise comparable baseball counterparts, there is a second factor: tradition.
To illustrate how tradition has affected valuation, we sought to compare each sport's greatest set produced in the 1950's: the 1952 Topps Baseball Set (490 cards) (the "Topps Baseball Set") and the 1952 Bowman Large Football Set (144 cards) (the "Bowman Football Set") (although the 1957 Topps Football Set recently was chosen the "most important football set of all-time" in a recent reader poll conducted by PSA Insider, we believe that being deemed the "most important," whatever that actually means, does not necessarily equate to being the greatest).
Unquestioningly, the cards in the Topps Baseball Set are valued much more highly among collectors than those in the Bowman Football Set. But why? Is it because the Baby Boomers, who have reached and even surpassed the years of their greatest earning potential, initially drove prices to their highs? That certainly seems to be a likely cause. However, those of us who were born after 1952 have helped to maintain prices at their current levels because we have mistakenly bought into what our fathers and uncles have sold us - the unquestioned desirability and necessity of owning cards Marchetifrom the Topps Baseball Set. Perhaps there is wisdom in what Woody Allen's character, Alvy Singer, said in the film Annie Hall, "Everything that our parents told us was good for us is bad for us: sun, milk, red meat, college."
What would happen, however, if the post Baby Boomer collectors suddenly begin to rethink the valuation of the Topps Baseball Set, especially in relation to its undervalued cousin, the Bowman Football Set?
In short, we believe that if vintage card collectors question and study established card valuations, that process, coupled with an effort by the NFL to promote its glorious history more appropriately, should produce prices realized for cards from the Bowman Football Set that will equal or surpass those from the Topps Baseball Set. In support of our conclusion, we ask you to consider the following:
The Bowman Football Set features a much higher percentage of Hall of Famers as well as rookie cards of Hall of Famers.
There are 26 cards of Hall of Famers comprising roughly 5% of the Topps Baseball Set. The Bowman Football Set, however, includes 33 Hall of Famers, roughly 23% of the set. In fact, five of the twelve Hall of Famers who played in the 1958 NFL Championship are pictured (Marchetti, Donovan, Gifford, Tunnell, and Robustelli). Incidentally, Tom Landry, who roamed the sidelines as the Giants' defensive coach during the 1958 NFL Championship Game, is pictured as a Giants player.
If you are in pursuit of Hall of Famer rookie cards, you will find the Topps Baseball Set to be a barren wasteland - the set features only one such card (Eddie Mathews). To those of you who count the Mickey Mantle card as a rookie card, we point you to his only rookie card, the 1951 Bowman. In contrast to the Topps Baseball Set, the Bowman Football Set features a dozen rookie cards of Hall of Famers, close to 10% of the set.
The cards in the Bowman Football Set are generally more difficult to find.
Even considering the number of short prints in each set, the cards from the Bowman Football Set are generally more difficult to find. For example, on January 4, 2008, we conducted eBay searches for auctions and fixed price listings (we excluded Store Inventory items) for six cards (solely examples graded by PSA, SGC or BVG), three from each set. Here is what we found.
A search for each set's #1 card, Andy Pafko (Baseball) and Norm Van Brocklin (Football) yielded eight auction results for the Pafko but only one for the Van Brocklin. Yet, in the grade of a five, Pafko, who was a slightly better than average player, typically sells for more than $1,000 while Van Brocklin, a legendary Hall of Fame quarterback, typically sells for under $200.
We also compared searches for the Mickey Mantle and Frank Gifford cards, each of which features a star “rookie” card of a tremendously popular player from a New York team. Sixteen Mantles were listed compared with two Giffords. In the grade of a five, Mantle typically sells for $12,000, or more, while “The Giff” can be had for a mere $200.
Finally, we compared search results for the only Hall of Famer rookie card from the Topps Baseball Set (Eddie Mathews) with one of the many Hall of Famer rookie cards from the Bowman Football Set, that of Ollie Matson. The Eddie Mathews search yielded seven offerings while the Matson yielded two. The prices of each graded a five? Mathews typically fetches $3,000-$5,000 while Ollie Matson can be purchased for a mere $200.
In short, while each of the Bowman Football cards were much less plentiful, they can be purchased for between 5%-15% of their baseball counterparts.
The two key cards in the Topps Baseball Set are grossly overvalued.
We believe that the Bowman Football Set features one overvalued card - #144 of Jim Lansford, the set’s final card. In comparison, the Topps Mickey Mantle and Eddie Mathews are currently at pricing levels, which could very well drop severely, due to possible overvaluation. Furthermore, while Mickey Mantle is undoubtedly a sports icon, we believe that his 1952 Topps card is nowhere near as visually appealing as his 1951 Bowman (rookie) or even his 1952 Bowman. If you disagree, we challenge you to show all three cards to someone who is unaware of the prices they fetch and ask that person to rank them in order of visual appeal. The results may surprise you.
As for the Eddie Mathews, while we understand that his 1952 Topps rookie card is relatively tough to find in decent condition, we question the wisdom of spending $5,000 for any Eddie Mathews card graded a five. After all, more likely than not, very few people make the pilgrimage to Cooperstown and have high on their list of things to see, the plaque or various memorabilia of Eddie Mathews. No offense to Mr. Mathews, who was indeed a great player, but $5,000 for one of his cards in the grade of a five is a price that could be considerably lower in the future.
Football players were much more interesting people in 1952 than were their baseball counterparts.
While this subsection is a bit cheeky, we believe that, as a whole, football players who played in 1952 were more interesting guys than their baseball counterparts. Take a look at the biographies featured on the back of the 1950-1952 Bowman football cards.
The players typically were military veterans who played on both sides of the ball (sometimes, they kicked and punted, too) and held regular jobs during the off-season. For example, the following partial snippet appears on the back of the 1951 Bowman Football Tom Landry (rookie):
“Outstanding defensive back. Also an excellent runner and passer. Averaged 44.1 [yards] on 51 punts in 1949. Played all backfield positions at the University of Texas … Extremely versatile. With an electric plating company during the off-season.”
A client once told me that when he showed the back of the Landry rookie to Bill Parcells during his tenure in Dallas, Parcells remarked, “they just don’t make players like that anymore.”
The Bowman Football Set is a more visually appealing set than the Topps Baseball Set.
Finally, we believe that the Bowman Football Set is a more visually appealing set than the Topps Baseball Set. While the contest is far from a landslide, the Topps Baseball Set features too many portrait cards with dull and drab backgrounds (e.g., Dick Groat, Ralph Houk) and many of the cards have a generally dark and dreary appearance (e.g., Yogi Berra, Willie Mays). In contrast, the Bowman Football Set features brilliant designs, colors, and players poses (e.g., Gifford, McElhenney, Halas, Marchetti, Van Brocklin, Bednarik, and Weinmeister).
In conclusion, while the Topps Baseball Set is clearly a sportscards masterpiece, we believe that the Bowman Football Set is its superior for all of the foregoing reasons. As such, if vintage card collectors begin to question established card valuations, and if the NFL begins to promote its glorious history more appropriately, the prices realized for cards from the Bowman Football Set will equal or surpass those from the Topps Baseball Set.
Copyright © 2009 Mike DeNero's Vintage Sportscards, LLC. All rights reserved. Reproduction in whole or in part without permission is prohibited.
